L' AGENCE

NCell

New international ownership with new brand name will led to new confusion, new reluctance and new resistance for ncell, Plus new brand color “purple” which is not that auspicious for Nepali and “Here for Nepal” that seemed patronizing, not-that-favorable

New demands Change, Change brings Chaos

New demands Change
Change brings Chaos

New international ownership with new brand name could have led to new confusion, new reluctance and new resistance for ncell. On top of that new brand color “purple” which is not that auspicious color for Nepali and the new brand line “Here for Nepal” that seemed patronizing, could have been not-that-favorable for ncell.

 

Communication brings Harmony
Communication brings Acceptance

The first question asked is “Why?” and the why’s answer is the purpose for doing it. Why has ncell come to Nepal? Our Brand Launch clearly stated this. The communication acknowledged and respected the local sentiments, culture and way of life of the Nepalese people and wished to be a part of their journey. The brand color “Purple” was seamlessly integrated into the daily lives, dreams and moments of happiness of the people, giving it an acceptance factor.

The brand launch film was received very well and kick started brand acceptance. It went on to win awards at the international TeliaSonera Forum as well as at the National Advertising Awards. Till date it has not lost its appeal because of the timeless storytelling of a land and people who have endured many hardships but still dream of better days and the eternal warmth of a nation of welcoming people.

A brand is not about you
It’s about your customers

Acceptance by 7 million customers is no way a small feat. But more than an opportunity to take pride in, its a moment to acknowledge the goodwill of customers trust and confidence in the brand. What does this overwhelming acceptance from the customers tell about the brand? We saw a complementary relationship between ncell and the customers. We saw their love for each other. We saw them as being one and together.

The message was crafted from the voice of customers, their sentiments towards the brand in the form of “(Ncell is me and) I am Ncell”.

 

Speak the customers’ mind
Win the customer’s heart.

Ncell had become a way of life to the majority. Talking, texting, socializing, sharing, searching, gaming, entertainment consuming- all were incomplete without ncell. In short ncell and its customers were inseparable. 

The ‘I am Ncell’ anthem became immensely popular and appreciated. The brand’s rendition of the peoples’ choice in the campaign won over the loyalty of users and invited non-users to join in this every growing happy family.

Facebook

This was an acquisition campaign aimed at increasing the subscriber base by offering 1 FREE SIM on the purchase of a regular SIM. This FREE SIM was creatively promoted as one you can share with your loved ones so that they too enjoy the happiness and privileges of a superb mobile network.


Night Talk

Ncell offered great night time tariffs to their subs and we creatively executed with the idea that nights are for talking, and many a people now find time to catch up with their sleep at the oddest of places and even while engaged in activities they love!

 

SIM SIM OFFER

This was an acquisition campaign aimed at increasing the subscriber base by offering 1 FREE SIM on the purchase of a regular SIM. This FREE SIM was creatively promoted as one you can share with your loved ones so that they too enjoy the happiness and privileges of a superb mobile network.

GOLDEN HOUR


This was a Loyalty Campaign which gave the subscriber 1 whole hour to use the talktime at unbelievably low rates, there also was a grand prize attached to winners at regular intervals. Golden Hour was a great Ncell Campaign and subscribers participated in this Loyalty Program in numbers

 

Night Data


This was an acquisition campaign aimed at increasing the subscriber base by offering 1 FREE SIM on the purchase of a regular SIM. This FREE SIM was creatively promoted as one you can share with your loved ones so that they too enjoy the happiness and privileges of a superb mobile network.