Your Strength is not enough.
There has to be something for your customers.
Believing this and keeping in mind Buddha “safe flight”, Yeti had to promise something beneficial to its customers on the move. People did not travel on plane finding it safer than road travel, they did it to save their time which they valued very much. With its strength, Yeti was able to promise the same to its customers.
Thus Yeti communicated its promise of “On time, Every time!” with the proposition of ‘Your Destination… On Time!’ getting an instant edge over its competitions.
Right Strategy leads to Desired Outcome
Yeti Airlines turned the table and gained the crucial edge at a time when no way through was seen. A hugely successful strategic brand campaign, it established widest flight network and connectivity together with great customer experience for Yeti Airlines.