L' AGENCE

Yeti Airlines

We work with clients to develop new strategies for growth and leading brands through the changing consumer and technology landscape transalating brand purpose into user- centric experience innovations throughout the customer journey. Brand communications

“Video Marketing solidifies your online presence whilst building deep and meaningful relationships with your customers. It adds a personal touch to your brand whilst increasing your conversions!”

– Lilach Bullock, The Best Video Marketing Tips Ever!

You always have an EDGE.
Find IT and Communicate IT.

 

Buddha airlines had all it right- trust of customers, good service, safe perception and now newer aircrafts with low cost fares. People preferred Buddha over Yeti. No point Yeti was struggling to compete.

There’s always something what one is better at which can be marketed for one’s advantage. We found that Yeti Airlines flies to 29 destinations in Nepal as against Buddha Air’s 6 trunk destinations. Yeti Airlines’ Jetstream Aircrafts were safe, reliable and well suited for robust operation with a quick turn-around time.

More than hating you for your weakness
People love you for your strengths

 

Yeti’s strength was its connectivity throughout Nepal as opposed to Buddha’s mere 6 trunk destinations. We positioned it as the “Nepal’s most Extensive Airline”. Further Yeti Airlines’ Jetstream Aircrafts were safe, reliable and well suited for robust operation with a quick turn-around time. Communicating the same established Yeti’s widest flight network and connectivity together with great customer experience.

Your Strength is not enough.
There has to be something for your customers.

 

Believing this and keeping in mind Buddha “safe flight”, Yeti had to promise something beneficial to its customers on the move. People did not travel on plane finding it safer than road travel, they did it to save their time which they valued very much. With its strength, Yeti was able to promise the same to its customers.

Thus Yeti communicated its promise of “On time, Every time!” with the proposition of ‘Your Destination… On Time!’ getting an instant edge over its competitions.

Right Strategy leads to Desired Outcome

Yeti Airlines turned the table and gained the crucial edge at a time when no way through was seen. A hugely successful strategic brand campaign, it established widest flight network and connectivity together with great customer experience for Yeti Airlines.